The Challenge: NUL was launching a new healthcare product designed to help people reduce their alchol consumption. The challenge was to build awarenss and drive new customers in a highly regulated sector, which identifying the right audiences and messaging for a new product with no established advertising history.

The Strategy and Results: Google Ads and Meta campaigns were developed to reach relevant audiences at different stages of the customer journey, combining intent-led search with targeted social advertising to build awareness and drive conversions. 

Campaign performance was closely monitored and optimised to identify the strongest audiences, messaging and creative, while navigating the compliance requirements of advertising a healthcare product.

The campaign generated £13,000 in revenue in the launch month, providing a strong start for the new product and establishing a scalable paid media strategy for future growth. 

The Challenge: Pointblank needed to attract students for music production and creative music courses across the UK, US and Europe, reaching highly targeted audiences in a competitive education market. With significant monthly media budgets, campaigns needed to deliver consistent results while making efficient use of spend across multiple markets and course offerings.

The Strategy & Result:  Google Ads campaigns were strategically managed and optimised across international markets, using performance data to refine targeting, keywords, budgets and campaign activity. Paid search was supported by Adform display campaigns to build awareness and reach potential students throughout the customer journey.

Managing monthly media budgets of up to £60,000, campaigns were continuously monitored and optimised to improve performance, identify growth opportunities and maximise the impact of paid media investment across multiple international markets.

The Challenge: Limited awareness of East Suffolk as a destination and no previous campaign data to build on meant the campaign needed to establish the right audiences and messages quickly. 

The Strategy and Results: Google Ads ads and Meta campaigns were planned, targeted, and continuously optimised using an accelerated approach to test, track, and refine. Audiences within a 2.5-hour drive time were targeted with campaign performance used to identify the strongest-performing audiences and creative. 

The campaign generated 6.7 million impressions across Google and Meta, contributing to a 3% increase in intended overnight trips to East Suffolk.